Home Products Development ’97, Interior Design ’95

Denise Stoughton created SnapShop, an app that automates the arduous task of comparison shopping, an essential practice for home products producers. Usually comp shopping requires scribbling copious notes in retail stores and transferring them to an unwieldy spreadsheet. With SnapShop, users scan barcodes, tap through menus, and take photos to collect information. A reporting tool converts the data into graphs and charts for easy presentation. Developing and testing the software has been a challenge. “I designed curtains for a living. I’m not some MIT smartypants,” Stoughton says. “I went from soft goods to software.”