Advertising and Marketing Communications ’13

Kristin Archambeau is an account executive at Hunter Public Relations in New York, representing wine brands in the E&J Gallo portfolio. She devours online and print media, keeps in touch with editors, and executes campaigns tied to holidays and consumer trends (summer 2016 was all about the frosé, a frozen drink made with rosé). She also does experiential marketing to consumers; for the Dark Horse wine brand, her team created a “tasting stable” from a shipping container that made appearances at music festivals around the country. She has worked at Hunter for three and a half years, including an FIT internship.

Featured Photo: The Dark Horse Tasting Stable at the 2016 Firefly Music Festival in Dover, DE.