Posts Tagged Textile Development and Marketing

A Scholar Among Us

Wen “Jenny” Zhao, an eighth-semester Textile Develop-ment and Marketing student from Sydney, Australia, won a $30,000 Geoffrey Beene National Scholarship from the YMA Fashion Scholarship Fund. The Geoffrey Beene Foundation underwrites four such scholarships annually to encourage “gifted and enterprising young people to pursue careers in design, merchandising, retailing, and business,” according to the YMA…

SOMETHING BLUE

THE ASSIGNMENT:  Create a denim brand THE RESULT: Real-world learning with industry greats Every spring for the past ten years, eighth-semester Textile Development and Marketing students have gone through the entire process of dev- eloping a line of jeans, except actually producing it. They create a consumer profile and brand identity, select fibers and trims,…