Production Management ’07

Moleskine notebook with squared paper, 5 inches by 8.25 inches, fall 2007.

“These pages and a lot of this notebook are designs and notes about the career-as-lifestyle platform originally called WORKS. These pages get specific about who our customer is—she is 27, has a mini schnauzer named Baci, grabs a coffee at Via Quadronno on the Upper East Side as she walks to work—to help us create content for her.”

Scotti is the founder of the venture-capital fund Neon. A serial entrepreneur, she is co-founder and executive chairman of Fig.1, which sells affordable and clinically proven skincare.