Packaging Design ’12, Advertising Design ’91

Marvin Menke founded Hemel, a brand of affordably priced, military-inspired wristwatches. A graphic designer and lifelong timepiece aficionado, Menke used seed funding from a Kickstarter campaign to design and manufacture a collectible, state-of-the-art watch selling at $400, less than half of what the major brands charge for similar quality. Features include a movement (that is, the gears) made by the Japanese company Miyota, a surgical-grade stainless steel case, and a crystal (the window into the watch) made of sapphire. “Hemel” is a Dutch word for “sky,” that primordial indicator of the passage of time.

Featured Photo: The Hemel 24, the most popular watch in the collection.