Posts Tagged international trade and marketing

A CHAMPION FOR DIVERSITY IN FASHION
With Harlem’s Fashion Row, Brandice Henderson Daniel, International Trade and Marketing for the Fashion Industries, helps designers of color break into a very white industry

The call went out early this summer for designers of color to apply for the chance to present their fashions gratis during New York Fashion Week in September. Who could turn that down? By simply applying, designers who likely could not get a Condé Nast editrix or an Italian blogger to return their DM, let…

FLORENCE SHIN
International Trade and Marketing ’13

Florence Shin co-founded Covry Sunwear, competitively priced sunglasses that fit Asian faces and others with a lower nose bridge and higher cheekbones. She and a high-school friend launched the brand with a Kickstarter campaign after a lifetime of struggling to find sunglasses that didn’t slide down their faces. An “Asian fit” already existed in the…

JADE HUANG
International Trade and Marketing ’06

JADE HUANG founded StyleSage, which she describes as a “Google Analytics for all of fashion retail.” The company, which launched last fall, aggregates data from 1,000 e-commerce sites, as well as keywords trending on blogs and Twitter, census results, and even the weather, to show its retail clients what clothes people want to buy, in…