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THE VIEW FROM OUR CORNER

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NATASHA DEGEN

Fashion exhibitions have become an increasingly popular draw at museums. Meanwhile, major brands such as Prada and LVMH have started foundations for displaying art. The work of Andy Warhol prefigured these developments, says Natasha Degen, professor and chair of FIT’s Art Market MA Program. Her new book, Merchants of Style: Art and Fashion After Warhol (Reaktion), examines this convergence and teases out its troubling implications. “Art reaps many benefits from collaborating with fashion and luxury brands: financial rewards, visibility, mainstream relevance,” Degen says.

“If there’s something to be afraid of, it’s that a more limited idea of art takes hold.”