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FIT got a major shoutout on the acclaimed Apple TV+ series The Morning Show, a drama that stars Jennifer Aniston and Reese Witherspoon.

In the episode, which aired Oct. 18, 2023, the series’ morning show hosts a benefit for FIT’s scholarship program. During the event, news breaks that the Supreme Court will strike down Roe v. Wade, and the celebration of fashion and femininity becomes a tragic historic moment. Three 2022 FIT grads designed red-carpet fashions worn by extras on the show.

Pierpaolo Piccioli, creative director of Valentino, supplied looks for the on-screen gala, including a replica of the gown Jennifer Aniston wore to the 2010 Golden Globes. Photo courtesy of Apple TV+.

The series brought in FIT because “We found the juxtaposition of talking about women’s autonomy and fashion to be fitting,” said executive producer Kristin Hahn at a special screening of the episode held in the Katie Murphy Amphitheatre on Oct. 20. Costume designer Sophie de Rakoff and media personality Hal Rubenstein joined her to discuss the show’s costumes.

Sophie de Rakoff, Hal Rubenstein, and Kristin Hahn spoke about the costumes at a special FIT event.