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Students from the Class of 2024 worked with Uniqlo to create an upcycled collection called RE.LIVE. Fashion Design students Sam Cho, Nuo Cheng, and Bridgette Schaeffer repurposed Uniqlo products donated or returned by customers into new fashions that were sold at the RE.UNIQLO Studio inside its Fifth Avenue store. Advertising and Digital Design students Andrew Grechko and Minjeong (MJ) Park developed a digital marketing and advertising campaign that included in-store posters, social media, and the UX/UI development of the RE.LIVE webpage.

Advertising and Digital Design students created the marketing materials for the project.

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This was the retailer’s first collaboration with a U.S.-based college, and it is the latest initiative from its RE.UNIQLO program, which is committed to extending the life of clothes through repairing, reusing, remaking, and recycling.

The project was arranged and overseen by FIT’s DTech Lab, with Juliana Cho, assistant professor of Fashion Design, and Joe Staluppi, associate professor and co-chair of Advertising and Digital Design, serving as faculty mentors.

Andrew Grechko, MJ Park, FIT President Joyce F. Brown, Bridgette Schaeffer, and Nuo Cheng.